Jennifer Karpf

For the past 15 years, Jennifer Karpf has made significant leadership contributions to the sports business and non-profit sectors. Her expertise areas include sports marketing, entrepreneurship, membership, board relations, social media, business development and sales. She is a frequent speaker on sports marketing, sponsorship and sales development and she has been interviewed as an industry expert by media outlets including CNN. Her work has been covered by numerous national and local publications including The New York Times, Forbes, The Chicago Tribune, SportsBusiness Journal. In recognition of her contributions to the sports business industry, Jennifer has been nominated several times for the SportsBusiness Journal’s prestigious Forty-Under-40 award. In 2011, Jennifer received multiple nominations for SportsBusiness Journal’s “Female Game Changer” award.

As the Founder & Executive Director of the National Sports Marketing Network (NSMN) – the industry’s trade first and only trade association that she founded in 1998, Jennifer has become the voice of the sports business industry, developing dynamic programming that attracts news makers as speakers; a stellar Board of industry leadership to govern her company; and one of the most comprehensive benefits programs of any member-based organization. She spearheads the organization’s educational initiatives, marketing, membership and business development, overseeing nearly a dozen local Boards and an Executive Board. Today, this rapidly growing national organization includes nearly 10,000 members in more than 50 cities, with a new chapter in North Texas and ambitious goals of opening additional chapters in South Florida, Minneapolis and Indianapolis by 2013.

Under Jennifer’s leadership, NSMN launched the first online sports business bookstore at The website includes more than 40 book categories and 500+ management books for sale at a discount. Jennifer has forged relationships with national publishers and authors to be able to sell newly released titles. Her social media efforts have built a solid fan base of sports consumers to complement her business database.

In 2008, through her vast contact base and her broad industry reach, Jennifer independently established Sports Tackles Cancer, a unique fundraising program that benefited the American Cancer Society. Under a marketing agreement developed by Jennifer, NSMN donated 100% of all funds raised to the charity while supporting increased awareness about cancer, research, patient advocacy and the Hope Lodges. Today, her program continues to reach sports executives and sports fans to encourage them to donate their time and resources at To date, Jennifer’s cancer advocacy efforts have raised thousands of dollars for cancer research and patient care. Due to the success of her private program, Sports Tackles Cancer is now seeking multiple beneficiaries that can be serviced with pro-bono marketing and fundraising assistance. Sports Tackles Cancer remains the only sports business industry-wide charitable effort.

Active in the community, Jennifer is a long-time member of the Executive Committee of UJA-Federation of New York Sports for Youth initiative, where she also chaired the Governance Committee. In January 2011, she was appointed to the Board of the ALS Association – Greater New York Chapter. Jennifer serves as an inaugural Advisory Board member of the East West Sports Summit, an international conference focusing on sports in the Asia Pacific and the United States. Her past community involvement includes active Board participation with the American Cancer Society; Combined Jewish Philanthropies/Boston; The Institute of Contemporary Art, Boston; and the United Way of Southeastern Pennsylvania.

In addition to her role with NSMN, Jennifer was one of the first sports business professors at New York University, where she helped to write the university’s first sports business degree curriculum. As a professor, Jennifer taught multiple undergraduate courses including “Introduction to Sports Marketing;” “Crisis Public Relations for Sports & Entertainment” & the four required “Professional Development” courses.

Prior to NSMN, she worked in various sales development, marketing and public relations roles at TIME Magazine, Senior Golfer Magazine, The Children’s Museum and the Museum of Fine Arts, Boston.

Jennifer graduated with honors from Boston University where she earned a B.S. and a B.A. She currently resides in New York City.